We help businesses build
connection & trust with local families
We hear from businesses daily about how they would love more families to know about their business.
How if they could just get their brand and business in front of more family’s that they would make more revenue and their business could grow.
That they wish they could build trust and a relationship with parents so that they can be advocates for their business now and into the future.
Smart businesses know that the family market is lucrative and audience that they should invest time and money in to.
This takes time, strategy and a multifaceted approach.
We’d love to help you.
It’s all about the audience
When it comes to smart marketing, the audience is the key factor, not the marketing platform.
The PakMag Audience
Mums
18 – 55
Dads
18 – 55
Grandparents
Children
0 – 16
PakMag is more than just a magazine – it’s a community of parents who engage with us through multiple touch points daily.
IN PRINT
- 10,000 monthly copies in Cairns
- 10,000 monthly copies in Townsville
- 10,000 bi-monthly copies in Mackay
- Advertise in one region or all three
ONLINE
- Our Facebook pages receive 45,000+ impressions weekly
- 500+ hours of content watched monthly on our YouTube channel.
- 100+ Podcast episodes featuring global parenting experts and guests.
- Thousands of families on our email list.
- 10,000 impressions per week on our websites and blog content.
- Thousands of digital magazine reads each year.
Ask us to find out more about our digital marketing options.
IN THE COMMUNITY
- We host several events per year in each region.
- Since 2007 we have hosted over 300 free events for the community.
- We promote over 300 local venues, businesses and clubs information for free. This helps us inform our readers so they can connect with their local community and in turn, support local businesses and community groups.
Reach out to learn more about our community opportunities.
92%
have been reading PakMag for 2+ years
81
refer to the magazine several times per edition or keep segments they like
63
of our readers visit the PakMag website
80
read the magazine in print only
73%
of our readers read PakMag every month
94
likely to read PakMag in the next 3 months
52
of those visited the website did so monthly or more
20
read both in print and online
Why is PakMag so popular with the family market?
Helpful Content
100% Positive Parenting Medium
Dedicated platform for parents with kids 0-16
Amazing Prizes
Supportive Community
Expert Advice
Why should your business invest in attracting families?
The buying power of parents is a multi-billion dollar industry.
This niche market is in their highest spending years. They are buying family homes, cars, clothing, household goods, holidays, leisure activities and more. They are also investing in health, daycare, schooling and extracurricular activities and so much more.
According to research, the average cost for a middle-income family in Australia to raise two kids from birth to when they leave home is $812,000! That’s a lot of dollars for businesses to get a share of. Businesses that market strategically to families, are the ones that do.
Parents are always looking for ways to make the lives of their children and their families-better. Creating memories, and providing the best life they can for their family is what they strive for daily.
That’s why families are often off on an adventure, going to local events, trying new activities, and finding things to do at home and in their community.
Being a parent in the 21st century isn’t easy, raising kids in an ever changing world is a real challenge for families, and they need more support than ever. There is so much to worry about, and so much content out there that they don’t know if it’s credible or not. They are looking for brands they can trust.
Marketing to families takes trust. It takes commitment. It takes consistency.
That is why PakMag exists.
The Purse String power of mums
Australian mums spend $132 billion dollars a year and they influence 85% of all purchasing decisions.
94% of home furnishings
91% of houses
89% of new bank accounts
65% of new cars
80% of healthcare spending
92% of computers
PakMag Lifecycle
We have options for every budget
The PakMag Brand has a variety of options to suit different marketing budgets and objectives.
Whether you would like a digital campaign, a print campaign or a mix of both we’d love to tailor a package that suits your businesses needs.
Digital Options
- Organic Facebook Post
- Sponsored Blog Post
- Website Naming Rights Sponsor
- Targeted Facebook Campaign
- Website Category Sponsor
- PakMag Live Video
- Boosted Facebook Post
- PakMag Review Video
- Podcast Sponsor
Print Options
- PakMag Business Review Print & Digital
- Advertorial
- Sponsor a Segment
- General Advertising
We start the conversation.
Multiple touch points is our specialty.
Marketing is never wasted.
It’s like planting seeds- you never know when they are going to bloom.
Businesses we work best with
We work best with businesses that care about their local community. Businesses that want to attract families in North Queensland from Sarina to Cooktown. Businesses that have amazing products and services that offer solutions to the family market.
- Educational Facilities
- Entertainment & Event Specialists
- Party Suppliers
- Childcare & Kindergartens
- Disability inclusion providers
- Places to Stay
- Councils & Community Groups
- School Holiday Providers
- Tourism Operators
- Maternity & Baby suppliers
- Retail Outlets
- Health Providers
- Venues
- Places To Eat
- Sporting & Extracurricular Groups
Don’t underestimate the power of PakMag
– we can support you in many ways
How does your business want to be seen in the community?
Belong to
something bigger
PakMag has always been bigger than the eye can see. We reach our audience on so many levels.
99% of locals would recommend PakMag to a friend.
We are one of the first brands a new parent, or a new resident who’s moved to our region are told to connect with so they can find out about things happening locally.
We are a brand embedded into the community as a very trusted and positive friend that our community can rely on.
99% of people in our region know and love our brand.
Everyone that knows PakMag, loves and trusts what PakMag stands for.
WHY
Everything we do is to make the lives of parents easier. We believe that parenting is one of the most important jobs in the world. We believe that if parents are supported and empowered that they will raise incredible kids and the world will be a much better place because of it.
We believe good parenting is the key to changing the world. To do this we need the support of like minded businesses. Businesses that want to engage deeply with this audience, and market to them in a way that builds trust, rapport and results.
HOW
We do this by producing positive and relevant content that helps parents learn, laugh and connect with a positive community of parents who want to grow. To do this we need to educate them about wonderful brands and businesses that can help them on their parenting journey.
Brands and businesses that will make their life easier.
Brands and businesses that will make their life better.
Brands and businesses that will make their life secure.
WHAT
You can find our great content in our amazing parenting magazine, on our website, through our online courses, on our YouTube, Facebook, and Instagram pages and by listening to our podcast. All of which have incredible experts contributing to them from all over the world.
With the support of brands and business, we can continue to offer the majority of what we do for free to help parents learn and grow.
We are a 100% positive medium, that supports all families no matter their socioeconomic status, relationship status, culture, gender, age, beliefs or ability.
365
Editions
72,000
Monthly Readers
10,000
Copies printed monthly in each location
Targeted distribution
Locally owned & operated
-your dollars stay in NQ
Marketing is an investment. When your advertising is shown to the right audience, in the right way, it makes a business money.
There are so many platforms these days, and none of them are free. They all take an investment of time and money to be successful and build engagement with the audience you are targeting.
There has never been a more exciting yet challenging time to advertise and market your business. If you want your business to grow, the best way to do that is through successful marketing campaigns; whether that be referral, word of mouth, signage, brand identity, content marketing, or advertising.
MARKETING IS NEVER WASTED-IT’S LIKE PLANTING SEEDS- YOU NEVER KNOW WHEN THEY ARE GOING TO BLOOM.
More platforms, equals more opportunities, but it also means more headaches as you try and navigate the never ending landscape and decide where best to invest your precious time and marketing dollar.
If you want to market to families- we’d love to help you.
Hear what our amazing community of
parents and advertisers have to say about PakMag
Our Core Values
Create happier communities
Love connecting families & business
Collaborate with creativity
Lead & engage
with heart
Publish authentic content with integrity always
The PakMag Mission
Our Vision
To be the largest positive parenting platform in Australia so that the future generations of children are raised to be incredible adults.
Our vision is for each local family community, within which we publish, to have a trusted, key source of information that will provide its entertainment, events and practical parenting advice. To accomplish this we will strive to always provide the most up to date, relevant information on family friendly events and activities as well as current parenting topics of interest, delivered into the market place in a timely manner.
Our vision is to keep families informed of entertainment and events in their local areas, as well as the latest parenting advice. Our mission therefore is to maintain existing business and cooperative relationships and continue to build on these associations in each of the areas within which we publish. To ensure our advertisers have a reliable and relevant medium to reach the family market; and to ensure our readers are fully informed, on time, every month, of what their local community has to offer them and their families.
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