The Earthshot Prize Comes to Life Thanks to The Duke and Duchess of Cambridge

Close up of a water droplet hanging from the end of a leaf, with a little earth photoshopped inside the droplet

In the 1960’s President John. F Kennedy created Moonshot, uniting people from around the world in efforts to put man on the moon. As part of this, amazing new technologies were developed around that time period. In addition, humans saw what we could achieve when we have a similar goal in sight, work as a team and put our brains together.

Now in 2020, Earthshot, a prestigious prize, has been created to incentivise people to join together and make changes that benefit our planet – and subsequently, us. The Earthshot Prize has five ‘Earthshots’; relatively simple yet big goals. These will hugely improve life on earth if achieved by 2030.

The Royal Foundation of The Duke and Duchess of Cambridge, perhaps better known as Prince William and Kate Middleton, runs the Earthshot Prize. The Duke and Duchess created the Foundation to unite people in tackling a variety of big challenges in today’s world, making a positive difference on issues that they are passionate about.

The Earthshots and Prizes

The Foundation grounds each Earthshot in scientifically agreed targets that will help repair the damage that our planet has suffered. This is crucial for both us now and future generations, to provide us and them with a good quality life and health. But it also goes beyond that; we have a beautiful planet full of unique nature and animals. This nature and our animals that we love will also suffer if we do not make changes and find ways to solve environmental problems NOW.

The targets form a set of challenges which will hopefully make new ways of thinking, new systems, policies, technologies and overall; solutions to these problems. The five Earthshots are:

  1. Protect and restore nature
  2. Clean our air
  3. Revive our oceans
  4. Build a waste-free world
  5. Fix our climate

Each Earthshot is broken down into more specific goals. For example, ‘Protect and restore nature’ focuses on repairing and protecting the homes of our animals. This could be in grasslands, wetlands, rainforests, lakes or rivers. Every year from 2021 to 2030 =an award ceremony will take place across the world in different cities. There, five winners will be awarded the Earthshot prize, each receiving one million-pound prizes (worth nearly 2 million AUD). Overall, this will provide 50 solutions to our planet’s greatest environmental problems by 2030!  

The Earthshot Prize Council is made up of influential people from around the globe. This team will award each Earthshot until 2030. The council includes Prince William, David Attenborough, Cate Blanchett, Her Majesty Queen Rania Al Abdullah, Shakira, Naoko Yamazaki, Indra Nooyi and other well-known people.  

You can read more about each Earthshot and what it aims at achieving, as well as the full council list and list of Global Alliance Partners to Earthshot such as National Geographic, all on the Earthshot Prize website.