Bree’s Business Buzz – April, 2016
Hello and welcome to April.
This month I want to talk about the importance of your personal brand.
I, for one, have not used this powerful tool to its full advantage in my business. And I know that I am not alone.
Most of us are too scared to “put ourselves out there”. We would prefer to work hard, and hope that the business we build has a strong enough brand that people will support and love it and that will be enough.
That has been the case for me with PakMag. For nine years I have built a wonderful brand that our readers and advertisers trust, know and support.
But now that I am trying to start a national magazine for small businesses, I am struggling. Why? Because people want to know who I am, and unless they are from North Queensland, I am just some regional business woman that they believe should “think smaller” (not going to happen by the way).
Consumers don’t only want to know what your brand stands for; they want to know what the leader of that brand stands for too.
Think of some of the world’s best business brands: Facebook, Apple, Virgin. They are all massive brands with incredible leaders at the forefront.
Whether you have a global vision, national vision, state vision, or local vision, you need to build your personal brand. Do it right and it shows your expertise, your authority, and it gains you respect.
Here are five simple things that I suggest implementing in your business:
1. Produce a video telling your story, and share why you are in business. Load it to YouTube, put it on the homepage of your website, add it to the link of your email address and share your vision. (Check out my story here).
2. Start a newsletter that gives helpful advice. Add it to your website, send it to your database, and share it through social media channels like LinkedIN and Facebook.
3. Speak at events on a topic that you are passionate about, or write a story for a publication or a blog and get it published.
4. Fill in the “About Me” sections on all your social media channels, invest in a great photo, and ensure that you are consistent with your wording.
5. Have an opinion on things. Comment on people’s posts, give advice, be an authority.
I understand your trepidation. I have it too. I don’t want to be seen as having a huge ego, that my business is all about me, and that I am someone who thinks I have all the answers.
Like you, sometimes I see some people promoting themselves all the time, I do get turned off too, but then I stop and think- why are they doing it? If they are doing it to be famous, and self-serving then sure, this is off-putting.
If they are doing it to grow their business, and make a difference, then I applaud them. It is a brave step to be an ambassador for your own brand, and we as business owners are all looking for ways to market our business better. Within you is knowledge, experience, and passion that no one else has.
So be brave, be bold, and stand up for your brand by building your brand too. If you come from a place of the heart, it can only improve your business. And who doesn’t want that?